Video content has been taking the digital world by storm, and it has become a vital tool in building a brand and promoting it through new media. Although the importance of text content cannot be sidelined, you have to admit that video, especially live streaming, is vying for the top spot in the viewer’s mind.
The reason why video and live online broadcasting is popular with the audience is because they tend to engage the visual and auditory responses of a person. This means more attention and less bounce rate.
Not everyone is an avid reader but almost everybody enjoys a good video. The attention-grabbing content succeeds in gaining a level of interest and trust, which inevitably forms a deeper connection with the audience.
Broadcast live video has become a significant part of a company’s business plan. Various brands have observed and noticed the impact live videos have had on social media. They have seen the reactions, comments, and user engagement and how popular the whole “live” platform has turned out to be.
However, before you launch this idea, you will have to formulate and devise a good plan. Once the project is in order, start gathering and assembling the necessary equipment to record the video; ensure that the footage is capable of supporting live stream. Lastly, you will need a good video hosting platform.
So, if you want to get involved in this strategy, then keep reading because, in this article, I will be listing the best tips and tricks you need to know about when choosing live streaming hosting.
Why go for Live Streaming?
Live streaming has a way of connecting with the audience and increasing user engagement. It’s a two-way communication that generates excitement and interest among the target audience. Live online broadcasting can build a community, and the content you broadcast will ensure the audience feels they are part of the community. Businesses usually go for leading social media platforms like Google+, Facebook, YouTube, and Instagram to go live.
When your business chooses to live stream, they connect with the audience and your customer base. You can see and measure the audience response and keep track of the user interaction. This way, you can conduct inter-promotion better through various streaming platforms.
Here are some of the best tips you can follow if you’re planning to do live streaming:
Don’t expect your first video to be off-the-charts, you will make mistakes, and you may receive some critical feedback. Don’t be disheartened because this is all part of the learning experience. The important thing is not to give up. Learn from your initial mistakes, keep practicing and before you know it, you will be better at broadcasting live video.
Keep it short:
Even though the attention span for video content is more than textual content, people will lose interest after the 6-minute mark. Keep your content short and sweet. This way, you can build up on audience interest and release more content as well.
Get to the point:
Avoid beating around the bush and get straight to the point. The audience doesn’t have time for a long-winded introduction, and they would want to know the intent of your video from the start. Once they see the intent, they will know whether to stay or not. You have to ensure that your introduction is good enough so that the viewer watches the live stream until the end.
Professionalism is important:
Being professional on a live stream is quite important because you’re representing a company and by doing so, you’re putting its reputation on the line. You have to make sure that the video stream goes well and you maintain a professional attitude throughout the live online broadcasting. Hence, the flow must be consistent and should relate to your brand.
Plan your videos:
Even though the stream is live, it doesn’t mean that you come up with a concept on the spot and ramble your way through the broadcast hoping to make some sense. Create an outline or a loose script, something you can rehearse with before you go for the broadcast live video. This way, you will know whether you have covered all the necessary points or not.
The suggestions mentioned above on live streaming will help you out when you go live the next time. Remember, the more interactive and exciting your live stream is, the more audience growth and business prospects you will receive.