There has been quite a shift in video recording and streaming trends since 2015. Online video streaming has become the top trend in many fields. Whether it’s the corporate industry or the educational realms, they have begun to see the benefits behind this process and have adapted to it as well.
The streaming protocols are created on a series of overlay networks, customized protocols, and specialized servers; these components have given way to connectionless, HTTP-influenced “modern streaming.”
If your organization wants to take online video streaming, the following are the advantages you will receive:
- Fewer infrastructure costs for video
- Simple network management
- Improved scalability for your IT ecosystem
Good Video Quality Viewing Experience
Video content is an essential element in content marketing, and it leaves digital marketers alert when it comes to finding new ways to reach out to their audience and spreading awareness through their content. Online live streaming platforms and social media are an excellent base to show off your content in real time and gain audience engagement as well. Avoiding live streaming, because you’re overwhelmed with the process, is a huge mistake. The marketing scene of any industry (technologically) is a dynamic process, and it involves your ability to adapt to change. If you’re resistant to change and remain stagnant, then your brand will suffer.
Times are changing, and online video streaming has hit its peak, so if you miss out on this trend, then you can kiss all your potential traffic goodbye.
Here is why live streaming has become popularity:
The concept has a huge customer base and is growing in popularity. It has the potential to reach millions around the globe in real time, all this with just a click of the button. When you have tactics like Search Engine Optimization and content marketing, you will need some more components to bring in more organic traffic. You can use live stream platforms because they are a free way of driving tons of revenue for your business.
When you make use of online video streaming, you encourage your brand to generate more revenue for your business; this is a positive element because live streaming is growing at an alarming rate. In 2016, live streaming was in its infancy, and it still brought in approximately 30 million dollars. The growth of live streaming is quite substantial, and it’s predicted that the revenue will double by 2021. All these numbers seem to cement the fact that live streaming is here to stay and it will continue to grow consistently as the days go by.
There is active engagement with the audience:
The use of standard video streaming has seen a substantial rise in the past few years because people love to consume video content compared to text content. Video content has become easily accessible on all devices, from smartphones to laptops. The live streaming option has become the most popular segment of video content and has surpassed all the typical ways of watching videos.
Using live streams can be a huge success for your business, but you have to understand the reason why people are watching your content and how you can make their viewing experience better. People watch live streams for the same reasons they watch TV, the only difference being that they can comment their thoughts on a live stream and give relevant feedback to the host. Users watch live streams because they are informative and engaging; they can actively connect with companies thereby humanizing the brand.
Live streaming platforms that offer subscription services are great for many purposes, be it educational or business, as it allows the viewers to engage with the video hosts in many ways, simultaneously. The reason online video streaming is so popular is that the audience gets to be involved with your content; they like it when their opinions are heard and acknowledged. This validation will help with spreading the word about your brand, and that increases incoming traffic.
What are the platforms you should use?
Many platforms are available online. Besides the visible social media channels, you can also enlist the help of live streaming services that allow you to stream through their sites for free or for a certain price (depending on the package you choose). If you want good quality videos without any lags, then it’s advised that you use a paid package, for better quality and convenience. There are many options that are diverse and aid in reaching out to significant audience pools, and they can also be accessed through different devices. You have to ensure that your devices are compatible with live streaming options, and they enable a smooth transmission of content to the viewers.